Client: Janssen Australia A common barrier to treatment with some drugs can be administration. This is certainly the case for Janssen’s treatment for … MORE
Featured Work
Launching a new treatment for Dupuytren’s contracture
Client: Janssen Australia Leo Creative worked with Janssen on the Australian launch of collagenase – a non-surgical TGA approved treatment for Dupuytren’s … MORE
Our approach to branding
There are many brand agencies out there and most approach branding from the foundation of one or two core competencies. There are agencies that have a … MORE
Brand Identity: more than a logo
Client: NEXUS APAC Group Many people mistakenly believe that a brand is just a logo, but that couldn’t be further from the truth. Even if we do just … MORE
Rebranding an industry association
Client: Generic Industry Medicines Association (GMiA) The generic medicines industry is undergoing significant change. The introduction of a new category … MORE
Barker College Prospectus
Client: Barker College When Leo Creative was asked to create a new enrolment prospectus, we knew photography would be critical in communicating school … MORE
A new direction in the treatment of Peyronie’s disease
Client: Janssen Australia When Janssen was granted a second indication for collagenase clostridium histolyticum by the Therapeutic Goods Administration – for … MORE
Clinical Genomics capital raising
Client: Clinical Genomics Technologies Pty Ltd CGT was formed in 2006 to discover and deliver healthcare products that address the unmet needs of large … MORE
PAH Clinic
Client: Janssen Australia Janssen is a global leader in the science and medicine of Pulmonary Arterial Hypertension having launched the first … MORE
The role of branding in highly specialised markets
In our post “What we believe about pharma branding”, we gave a brief overview of the history of branding and the adoption of the FMCG branding model by big pharma where value is driven by the … More...
What we believe about pharma branding
Over the last decade, the pharmaceutical industry has seen significant change. There are many views on the role of branding. We have heard champions of ‘customer centric’ sales models pronounce the … More...
Veeva iRep v Next Interact
After delivering our first project targeting Veeva’s iRep platform, here are some initial thoughts on creating content for these two widely used apps. In many ways comparing Next Interact with Veeva … More...