Client: Clinical Genomics Technologies Pty Ltd CGT was formed in 2006 to discover and deliver healthcare products that address the unmet needs of large … MORE
Featured Work
Rebranding an industry association
Client: Generic Industry Medicines Association (GMiA) The generic medicines industry is undergoing significant change. The introduction of a new category … MORE
Patient and physician demonstration kits
Client: Actelion Pharmaceuticals Australia A common barrier to treatment with some drugs can be administration. This is certainly the case for Actelion’s … MORE
PAH Clinic
Client: Actelion Pharmaceuticals Australia Actelion is a global leader in the science and medicine of Pulmonary Arterial Hypertension having launched the … MORE
Our approach to branding
There are many brand agencies out there and most approach branding from the foundation of one or two core competencies. There are agencies that have a … MORE
Launching a new treatment for Dupuytren’s contracture
Client: Actelion Pharmaceuticals Australia Leo Creative worked with Actelion on the launch of collagenase – a non-surgical TGA approved treatment for … MORE
A new direction in the treatment of Peyronie’s disease
Client: Actelion Pharmaceuticals Australia When Actelion was granted a second indication for collagenase clostridium histolyticum by the Therapeutic Goods … MORE
An online resource for AbbVie’s Virology Sales Team
Client: AbbVie Australia AbbVie approached Leo Creative with a specific problem. In a highly competitive environment and an abundance of existing and new … MORE
Women and HIV
Client: Abbott Virology In 2010, US Treatment Guidelines identified lopinavir/ritonavir as the preferred protease inhibitor for the treatment of … MORE
The role of branding in highly specialised markets
In our post “What we believe about pharma branding”, we gave a brief overview of the history of branding and the adoption of the FMCG branding model by big pharma where value is driven by the … More...
What we believe about pharma branding
Over the last decade, the pharmaceutical industry has seen significant change. There are many views on the role of branding. We have heard champions of ‘customer centric’ sales models pronounce the … More...
Veeva iRep v Next Interact
After delivering our first project targeting Veeva’s iRep platform, here are some initial thoughts on creating content for these two widely used apps. In many ways comparing Next Interact with Veeva … More...
A new brand story for Barker College
An audit of Barker College’s advertising and a review of quant and qual research led to a new brand story for Barker College. Following the successful delivery of a new enrolment prospectus, Barker … More...