Client: Clinical Genomics Technologies Pty Ltd CGT was formed in 2006 to discover and deliver healthcare products that address the unmet needs of large … MORE
Featured Work
Our approach to branding
There are many brand agencies out there and most approach branding from the foundation of one or two core competencies. There are agencies that have a … MORE
Rebranding an industry association
Client: Generic Industry Medicines Association (GMiA) The generic medicines industry is undergoing significant change. The introduction of a new category … MORE
Rebranding Australian Self Medication Industry (ASMI)
Client: CHPA Leo Creative was engaged by the Australian Self Medication Industry (ASMI) to help them rebrand in 2019. ASMI was the industry association … MORE
Brand Identity: more than a logo
Client: NEXUS APAC Group Many people mistakenly believe that a brand is just a logo, but that couldn’t be further from the truth. Even if we do just … MORE
An online resource for AbbVie’s Virology Sales Team
Client: AbbVie Australia AbbVie approached Leo Creative with a specific problem. In a highly competitive environment and an abundance of existing and new … MORE
Vikings Disease: Disease Awareness Brand
Leo Creative was commissioned to develop a disease awareness brand for Dupuytren's contracture. Dupuytren's contracture is also known as "Vikings Disease", so … MORE
PAH Clinic: Speaker Tour Issue
Client: Janssen Australia When Janssen Australia sponsored a world-renowned Pulmonary Arterial Hypertension (PAH) expert to visit Australia, Leo Creative was … MORE
A new direction in the treatment of Peyronie’s disease
Client: Janssen Australia When Janssen was granted a second indication for collagenase clostridium histolyticum by the Therapeutic Goods Administration – for … MORE
The role of branding in highly specialised markets
In our post “What we believe about pharma branding”, we gave a brief overview of the history of branding and the adoption of the FMCG branding model by big pharma where value is driven by the … More...
A new brand story for Barker College
An audit of Barker College’s advertising and a review of quant and qual research led to a new brand story for Barker College. Following the successful delivery of a new enrolment prospectus, Barker … More...
What we believe about pharma branding
Over the last decade, the pharmaceutical industry has seen significant change. There are many views on the role of branding. We have heard champions of ‘customer centric’ sales models pronounce the … More...