Client: CHPA Leo Creative was engaged by the Australian Self Medication Industry (ASMI) to help them rebrand in 2019. ASMI was the industry association … MORE
Featured Work
Brand Identity: more than a logo
Client: NEXUS APAC Group Many people mistakenly believe that a brand is just a logo, but that couldn’t be further from the truth. Even if we do just … MORE
A new direction in the treatment of Peyronie’s disease
Client: Janssen Australia When Janssen was granted a second indication for collagenase clostridium histolyticum by the Therapeutic Goods Administration – for … MORE
PAH Clinic: Speaker Tour Issue
Client: Janssen Australia When Janssen Australia sponsored a world-renowned Pulmonary Arterial Hypertension (PAH) expert to visit Australia, Leo Creative was … MORE
Women and HIV
Client: Abbott Virology In 2010, US Treatment Guidelines identified lopinavir/ritonavir as the preferred protease inhibitor for the treatment of … MORE
An online resource for AbbVie’s Virology Sales Team
Client: AbbVie Australia AbbVie approached Leo Creative with a specific problem. In a highly competitive environment and an abundance of existing and new … MORE
Launching a new treatment for Dupuytren’s contracture
Client: Janssen Australia Leo Creative worked with Janssen on the Australian launch of collagenase – a non-surgical TGA approved treatment for Dupuytren’s … MORE
Our approach to branding
There are many brand agencies out there and most approach branding from the foundation of one or two core competencies. There are agencies that have a … MORE
Patient and physician demonstration kits
Client: Janssen Australia A common barrier to treatment with some drugs can be administration. This is certainly the case for Janssen’s treatment for … MORE
The role of branding in highly specialised markets
In our post “What we believe about pharma branding”, we gave a brief overview of the history of branding and the adoption of the FMCG branding model by big pharma where value is driven by the … More...
A new brand story for Barker College
An audit of Barker College’s advertising and a review of quant and qual research led to a new brand story for Barker College. Following the successful delivery of a new enrolment prospectus, Barker … More...
Veeva iRep v Next Interact
After delivering our first project targeting Veeva’s iRep platform, here are some initial thoughts on creating content for these two widely used apps. In many ways comparing Next Interact with Veeva … More...