Client: Janssen Australia
When Janssen Australia sponsored a world-renowned Pulmonary Arterial Hypertension (PAH) expert to visit Australia, Leo Creative was commissioned to design a range of educational material to engage with health care professionals (HCPs) in the Australian PAH community. To document the key messages of the tour, it was decided to extend the PAH Clinic masthead and produce a “special feature issue”.
Up to this point PAH Clinic had been a publication focussing on patient case studies. In contrast, this special feature highlighted key developments in PAH diagnosis and treatment, presented by a global key opinion leader directly involved in the creation of European PAH guidelines.
This piece is a great example of corporate, rather than product brand communication, with the objective to enhance and defend Janssen’s positioning as the leader in PAH. Since its publication, Leo Creative has produced additional special feature issues documenting global speakers and international PAH congresses.
