Client: AbbVie Australia
AbbVie approached Leo Creative with a specific problem. In a highly competitive environment and an abundance of existing and new research, how can we ensure our in-field team remains ‘on message’ and up to date. The solution was a secure, call-planning and training tool in the form of a web-site optimised for viewing on tablets. Essentially a database, entries were categorised by agent and topic, enabling the user to identify key messages together with supporting clinical evidence from linked papers. The site was built on a Content Management System (CMS) so that AbbVie’s medical department could managing the site in-house.
Leo Creative also named and branded the tool ‘HIVe’ with the potential for the brand to be extended across other on-line resources in the HIV space.