Client: Janssen Australia

Leo Creative worked with Janssen on the Australian launch of collagenase – a non-surgical TGA approved treatment for Dupuytren’s contracture. Like most pharma branding, the creative was done overseas, so the task was to adapt global brand assets for the local Australia market.

A wide range of collateral was produced including mandatory items like product information and consumer medicine information, printed detail aid and e-detailer (Veeva iRep), physician and patient guides.

Client: Janssen Australia

When Janssen was granted a second indication for collagenase clostridium histolyticum by the Therapeutic Goods Administration – for the treatment of Peyronie’s disease – Leo Creative was engaged to develop new campaign creative for the Australian market.

Most campaigns for prescription medicines are created overseas – either by North American or European agencies – and then developed locally to suit Australian markets. With the North American peyronie’s campaign based on baseball terminology with the copyline ‘When Peyronie’s disease throws you a curve’, new creative was required to better target Australian health care professionals.

Peyronie’s (pronounced “Pay-ROH-neez”) disease is the development of scar tissue, also known as Peyronie’s plaque, under the skin of the penis, causing it to curve when erect.
This was a challenging brief, requiring care to avoid visual associations with erectile dysfunction and a healthy dose of discretion.

Leo Creative developed brand guidelines including a suite of in-house and agency templates and was also engaged to deliver a complete set of launch materials including printed collateral, trade display artwork and eDetal aids.

Note: The product brand and name have been removed from all layouts

Client: AbbVie Australia

AbbVie approached Leo Creative with a specific problem. In a highly competitive environment and an abundance of existing and new research, how can we ensure our in-field team remains ‘on message’ and up to date. The solution was a secure, call-planning and training tool in the form of a web-site optimised for viewing on tablets. Essentially a database, entries were categorised by agent and topic, enabling the user to identify key messages together with supporting clinical evidence from linked papers. The site was built on a Content Management System (CMS) so that AbbVie’s medical department could managing the site in-house.

Leo Creative also named and branded the tool ‘HIVe’ with the potential for the brand to be extended across other on-line resources in the HIV space.

Client: Abbott Virology

In 2010, US Treatment Guidelines identified lopinavir/ritonavir as the preferred protease inhibitor for the treatment of HIV-Infected women during pregnancy. The result was a change in direction for Abbott’s Australian marketing and sales team and Leo Creative was engaged to developed materials to communicate these influential guidelines.

The product’s existing campaign ‘look & feel’ was rejected, with the project brief requiring a visually distinctive approach to clearly identify a narrower patient group. Evocative black & white photography was used to communicate the physical and emotional journey of pregnancy for HIV-infected women.

Client: Barker College

When Leo Creative was asked to create a new enrolment prospectus, we knew photography would be critical in communicating school life. We teamed up with Barker’s photographer, Gerrit Fokkema, who we had worked with over the years, to craft some powerful images.

This centre spread captures the ‘wonder of learning’ in the science laboratory. Each page was shot individually with mobile studio lighting and then a composite image was created post-production by Leo Creative to tell the story of students discovering a love of science from the prep school, through to the junior, middle and senior schools.