Client: Janssen Australia
A common barrier to treatment with some drugs can be administration. This is certainly the case for Janssen’s treatment for advanced PAH, which is administered intravenously via a cassette and pump. With this in mind, Janssen developed a number of patient support tools including demonstration kits (containing placebo) for patients to practice the reconstitution process with their clinic nurse.
This approach was also relevant for collangenase in the treatment of Dupuytren’s contracture. Demonstration kits have proven to be invaluable in helping surgeons become more comfortable with the injection procedure, when surgery was a more familiar treatment option.
Leo Creative was engaged on both projects to design and produce cost effective packaging solutions.
Note: Product brands and names have been removed from pack shots