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Justin Leon
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Women and HIV

Client: Abbott Virology In 2010, US Treatment Guidelines identified lopinavir/ritonavir as the preferred protease inhibitor for the treatment of HIV-Infected women during pregnancy. The result … MORE

An online resource for AbbVie’s Virology Sales Team

Client: AbbVie Australia AbbVie approached Leo Creative with a specific problem. In a highly competitive environment and an abundance of existing and new research, how can we ensure our in-field … MORE

The role of branding in highly specialised markets

In our post “What we believe about pharma branding”, we gave a brief overview of the history of branding and the adoption of the FMCG branding model by big pharma where value is driven by the … MORE

Veeva iRep v Next Interact

After delivering our first project targeting Veeva’s iRep platform, here are some initial thoughts on creating content for these two widely used apps. In many ways comparing Next Interact with Veeva … MORE